BlaBlaCar is the world's leading long distance carpooling service, connecting drivers with empty seats to people travelling the same way.
I had the pleasure of working on a case study to redesign their existing search interface with two goals in mind:
A: Keep existing style while improve architecture
B: Find a new visual approach while keeping existing data
Highlight of a few very basic personas - just enough to start guiding my design decisions and make sure I am adressing potential outliers as well.
While not as prominent in Western Europe, expansion into India and Mexio will face more of this user.
Bay-area yogi that’s totally down to chill and talk about “aura”. Backpacking through EU and sleeping on stranger’s couches.
College student who wants to try something new. Little travel experience; no preference for destination